Spending your extra money to buy pink tractors and virtual chickens? You’re not alone.
Zynga, the social games giant that created FarmVille and Mafia Wars, has over 200 million players a month, giving it a broader audience than its rival Electronic Arts. Zynga’s expansion has been largely due to the growth of social games and micro-purchases on Facebook. In fact, 20-30% of Facebook traffic is now driven by games.
So before you scoff at virtual harvesting, take a minute to think about what makes such games so popular and why Zynga might become the Google of the game world.