When it comes to logos, are you a believer in evolution or, perhaps, intelligent design? Just as people change and technology develops, corporations evolve over time. Companies often adapt their logos to stay in touch with their clients, but too much change can alienate their audience and change their brand identities. Though logos start out as just sketches on paper, they eventually embody the values and vision of the organizations they represent, so even minor tweaks here and there can cause lasting ripples. Let’s take a step back in time and take a look at the evolution of some logos we all know and love.
1. Apple
2. Firefox
3. Starbucks
4. Volkswagen
5. Canon
6. IBM
7. Wal-Mart
8. Morton Salt
9. UPS
10. BP
