Logos have long been one of my favorite parts of graphic design. A logo needs to be simple and straightforward while simultaneously communicating layers of meaning.
When designing a logo, I first think long and hard about what I want the image to communicate, filling the pages of my sketchbook with words and doodles. Color choice, typography, style, and spacing all play important roles and can drastically change the look and feel of a logo.
In designing the logo for our current game Blokhead, I wanted to create a bright and strong logo that would communicate the main mechanic of throwing and deflecting balls. I wanted the logo to communicate both action and fun.
The result is a logo comprised of primary colors and thick blocky letters that incorporate the L and O of Blokhead into an image of a bouncing ball. Simple, functional, memorable.