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Tag Archives: typography
Hershey’s Wrappers through the Years
Who doesn’t love a Hershey’s bar? The creamy milk chocolate is a must-have for any s’mores sandwich and makes a delightful anytime snack. Hershey’s bars were originally wrapped in white paper with scripty gold lettering. Through the years, dark paper … Continue reading
Ample Ampersands
I recently watched the book-turned-movie Julie and Julia, a very fun movie based on an inspirational story that brings together modern day young professional Julie Powell with famous TV chef Julia Child. The title screen of the movie incorporates a … Continue reading
Back to Pre-K: An Intro to Letterforms
When you think of the ABCs, what’s the first thing that comes to mind? Pre-K, the ABC song, Sesame Street? Most likely, art and design don’t immediately pop into your head. And who can blame you? Most people first encounter … Continue reading
Tired of Times New Roman?
Most articles, reports, and papers we read these days are written in 12-pt. Times New Roman. The few creative ones might venture into Arial or, God forbid, Comic Sans. In the old days, type designers cast fonts in lead, or, … Continue reading
Elegant Typographic Print Designs
It’s amazing how the simple ideas stick with us the longest. Many designers use text in interesting ways in their designs. Some use big bold text, others use scripty and flowy text. Even the fourth graders I taught could change … Continue reading
Simple Yet Stunning Typographic Logos
Anyone can play around with letters, but a great designer arranges, changes, and adds to letters so as to reveal the essence of the message. Here are some straightforward logos that convey meaning in powerful ways:
1,001
If a picture is worth 1,000 words, using text as image must be worth 1,001. I first learned about the technique of using text as image in college during a book arts class. Prior to that, I hadn’t given typography … Continue reading